In a world where SEO algorithms are constantly changing and the cost of contextual advertising is increasing, many are looking for alternative and preferably inexpensive ways to promote. And then the good old forums come on the scene. It seems that their time has passed, but it is not. Forums and thematic communities are a place where a lively, interested audience concentrates. And working with it competently can give excellent results.
However, advertising on forums is a subtle art. You can't just come in and start spamming links to your website. This approach will only lead to a quick ban and a ruined reputation. To benefit from forums rather than harm them, you need to act cunningly, carefully and, most importantly, with respect for the community.
Step one: preparation and exploration
Before publishing anything, you need to do some preparatory work. Not all forums are equally useful. You need to find the sites where your target audience lives. If you sell fishing gear, you need fishing forums, not a cross stitch club. This is obvious, but many people neglect it.
Having found suitable forums, do not rush to register and post. Spend a few days exploring. Read the rules of the forum (this is a must!), study the main topics, see who are the opinion leaders, what kind of tone of communication is accepted in the community. Your task is to understand how everything works here and become "your own".
Step two: upgrade your account and build your reputation
No one will trust a newcomer with a single message who immediately tries to sell something. Therefore, the next stage is to "upgrade" your profile. Start participating in discussions, answer other users' questions, and share useful information (so far without links to your website!).
Your goal is to type a certain number of messages (usually 10-20), fill out a profile, maybe put an avatar. You should look like a lively, adequate member of the community, and not like a paid advertising bot. This stage takes time and patience, but it is critically important. Having earned a minimal reputation, you will receive a credit of trust, which can then be used.
Step Three: Native advertising and crowd marketing
And now, when you have already got used to it a little, you can move on to the promotion itself. But it should be done as naturally as possible, or, as it is now fashionable to say, natively. This is the essence of crowd marketing - crowd opinion management.
How it looks in practice:
- Answers to questions: you find a topic where the user asks about a problem that your product or service solves. You give a detailed, useful answer and at the end, as if by the way, add: "By the way, here [link] you can read in more detail" or "I took one like this [link], it helped me."
- Create discussion topics: You can create a topic indirectly related to your website. For example, "Recommend a good service for..." or "How to choose...?" And after a while log in from another account (or ask a friend) and recommend your site.
- Link in the signature: in many forums it is allowed to put a link in the signature to your messages. After you have upgraded your account, you can put a link to your website there. It won't be as effective as the link in the message body, but it will work too.
The main rule is that the link should be relevant and useful to the readers of the thread.
Long, but effective
Advertising on forums is not a way that gives instant results. This is a long-term game that requires patience, tact, and an understanding of human psychology. This is more guerilla marketing than carpet bombing.
But with the right approach, it yields very valuable fruits. You get not just clicks, but a loyal, interested audience. You create a positive image of your brand and get high-quality backlinks that are still appreciated by search engines. And often all this is with a minimal budget or even for free. Join slot tournaments with
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